Do We Really Behave Badly on Social Media?
We recently studied the tone of life on social networking sites and found that 85% of social-network-using adults say their experience on the sites is that people are mostly kind. That compares with 69% of social-network-using teens who say their experience is that peers are mostly kind to each other in social network spaces.
We also found:
- 68% of SNS users (adults) said they had an experience that made them feel good about themselves.
- 61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
- 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.
- 15% of adult SNS users said they had an experience on the site that ended their friendship with someone.
- 12% of adult SNS users had an experience that resulted in a face-to-face argument or confrontation with someone.
- 11% of adult SNS users had an experience on the site that caused a problem with their family.
- 3% of SNS-using adults said they had gotten into a physical fight with someone based on an experience they had on the site.
- 3% of adult SNS users said their use of the site had gotten them in trouble at work because of something that happened on the site.
For more on the social networking climate of adults and teens, see http://pewrsr.ch/zRQVuI and http://pewrsr.ch/rUmUXH
What do you all think of this?